Biscuits in the Basket

The blog is a collection of relative and interesting articles on the phenomenon of Blogging as it spreads across the planet and becomes the major player in new media.

Tuesday, June 07, 2005

Rise in blog readership threatens online media stocks

8 million Americans say they have created blogs;
Blog readership rose by 58% in 2004;
27% of internet users say they read blogs;
5% of internet users use RSS readers or aggregators, like My Yahoo!, Bloglines, or Newsfire;
62% of internet users still don't know what a blog is.

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