Wired Co-Founder Nears Launch of Blog Ad Network

ENTREPRENEUR AND AUTHOR JOHN BATTELLE plans to launch an advertising network for blogs later this year, he said Tuesday at OMMA West in San Francisco. He said he expects to complete an angel round of financing this week, and hopes to have the network up and running by this fall. The network, dubbed FM Publishing (with FM standing for Federated Media), will launch with between 10 and 20 technology-related blogs, including Boing Boing, as well as Battelle's own SearchBlog. Battelle said he also is considering including blogs that cover culture for the network. Online Media Daily